THE XII. GOLDEN PUNCHCARD PRIZE

Demonstrate any digital analytics solution or method of your own that is way beyond the defaults. Who decides who's gonna win? The audience. Send your nomination to punchcard@superweek.hu!

Ezequiel Boehler

Matt Gershoff

MONDAY EVENING FIRESIDE PUB QUIZ WITH CONDUCTRICS

They will be your quiz masters for a fun filled night of quizzical conundrums, bragging rights, and prizes.

Ibrahim Elawadi
Philips - Amsterdam, The Netherlands

Daniel Waisberg
Google - Zurich, Switzerland

GOOGLE TRENDS AT SCALE

In this talk, Daniel will talk about how Google Trends can be used to understand what's happening around us and give some ideas on how businesses should be thinking about it. He'll also discuss the new Trends API, which provides an improved data model and introduces a scalable way to access Search trends data.

Matt Gershoff
Conductrics - Austin (TX), USA

Julien Coquet
Montélimar, France

THE AI TSUNAMI IS COMING: STRATEGY, SURVIVAL, AND ADAPTATION

If that was not clear already, the AI Tsunami is coming, and few industries will feel its force more acutely than data and analytics.

AI threatens not only to automate tasks but to fundamentally reshape trust, creativity, and resource allocation. This presentation moves beyond the hype of "intellectual fraud" to address the immediate, tactical challenge: what concrete, strategic steps must data professionals take right now?

In this talk, Julien Coquet will analyze the three critical responses to this technological wave: avoiding its most damaging excesses (like mass disinformation), weathering its disruptive economic and ethical impact, and ultimately channeling its power for genuine human benefit.

Marie Fenner
Piano - London, UK

Doug Hall
Duga Digital - Casefabre, France

Krista Seiden
Amplitude - San Francisco (CA), USA

Simo Ahava
Simmer - Helsinki, Finland

Fosca Fimiani
Multiminds - Aalst, Belgium

Denis Golubovskyi
Stape.io - Kyiv, Ukraine

TRACKING IN AI BROWSERS: WHAT MARKETERS AND ANALYSTS SHOULD KNOW

How new AI-powered browsers like Atlas, Comet, and DIA affect tracking accuracy, cookie lifetimes, and attribution models. Let`s explore technical challenges, AI detection methods, and new standards for accurate, privacy-compliant tracking.

Jeremy Lutz
Hamburg, Germany

BEYOND THE PROBLEM: THE MINDFUL WAY OF WEB ANALYTICS

Russell McAthy
Ringside Data - London, UK

💯 PERFORMANCE: WHAT HAPPENS WHEN YOU ACTUALLY HAVE ALL THE DATA

Doug Hall, Dan Truman
Duga Digital - Sevenoaks, UK

+ Russell McAthy
Ringside Data - London, UK

STATE OF THE NATION SERIES

On Wednesday evening, Dan and Doug will be joined by Russ and several other conference attendees to discuss the future direction of the digital analytics industry.

Gabriele Franco
Cassandra - Rome, Italy

HOW TO MAKE MORE REVENUE WITH THE SAME MARKETING BUDGET LEVERAGING INCREMENTALITY PLANNING

Your marketing efficiency depends on where and when you invest your money over time. In this session you are going to see a step by step guide on how to plan your marketing budget leveraging MMM and incrementality testing to unlock additional sales from your media budget.

Ezequiel Boehler
Conductrics - Buenos Aires, Argentina

Gunnar Griese
8-bit-sheep - Copenhagen, Denmark

SIGNAL ENGINEERING: MOVING BEYOND BASIC CONVERSION MEASUREMENT

Most businesses optimize campaigns with basic conversion events and simple revenue values—then wonder why ROAS keeps declining. As advertising platforms automate campaign management, the signals you send back have become your primary competitive lever. Yet few businesses engineer them strategically.

This session introduces the Signal Engineering Maturity Framework, a practical roadmap from basic transactions to profit-aware, predictive, and contextually-optimized signals. We'll explore real-world implementations of profit optimization, predictive LTV signaling, and dynamic value adjustments based on business context. The session concludes with open-source tools and Google solutions that make advanced signal engineering accessible, showing you exactly where to start building your competitive advantage today.

Dan Truman
Duga Digital - Sevenoaks, United Kingdom

Brianna Mersey
Monks - Vancouver, Canada

Fred Pike
Northwoods - Milwaukee (WI), USA

CONSENT OR CHAOS: COEXISTING WITH THE WORST TECH ON THE WEB

Anna Lewis
Polka Dot Data - East Hampshire, United Kingdom

Kris Ewald
Zug, Switzerland

Peter O'Neill
Haarlem, The Netherlands

Timo Aden
Digitl - Hamburg, Germany

Matteo Zambon, Roberto Guiotto
Tag Manager Italia - Vicenza, Italy

Balázs Vajna
Marketinglens - Budapest, Hungary

DATA ACTIVATION: GETTING YOUR DATA TO EARN MONEY

The most common way to utilize data is creating reports and dashboards for stakeholders. Often enough though, there are complaints of these reports not getting used or being outright forgotten; there are also many "dashboards are dead" statements floating on social media.

What if there is a better way to create value from data? Rather than (or in addition to) providing information for business users, such data can be used to feed various digital platforms and channels, thereby increasing their efficiency / effectiveness, and thus directly driving additional revenue. This presentation explains how online/digital and in-house data (and their combination) can be leveraged to increase sales / marketing effectiveness and personalizing various customer facing channels (e.g. web / app content or outgoing communications). The presentation will also explain the high level mechanisms of how various systems are stitched together and the main challenges especially in large organizations in delivering such solutions.

Steen Rasmussen
Steen.fyi - Copenhagen, Denmark

Juliana Jackson
Jellyfish - Malmo, Sweden

Rick Dronkers
Data to Value - The Hague, The Netherlands

David Vallejo
Analytics Debugger - San Sebastián, Spain

Robert Petković
Analytics & Co - Rijeka, Croatia

WHO WANTS TO BILL A MILLION?

How do you define your real price, package it so clients understand the value, and decide whether to charge by the hour, by project, or on retainer? In this talk, Robert will explore practical ways to find your number and match the right pricing model to the right client, so your "final answer" works for both sides.